Pierre Huguet of H&C Education agrees that choosing a college should be about more than the brand name. Students need to make sure they’ll be happy on a campus that meets their extracurricular, academic, and personal needs, he says.For example, a student who lives for hiking, canoeing, fishing and other outdoor activities may not be happy at a college in an urban setting no matter how high the rankings are.”On the other hand, if you’re all about visiting museums and writing a food blog, a school in New York or Chicago may be the right fit for you,” says Huguet.”