College consultants are not the only ones who need to do better. Public schools (even certain private schools) need more funding for college counseling services. We repeatedly hear the same story from our clients: their child’s counselor is extremely overworked. In 2015–16, a single public school counselor was responsible for 470 students. When we founded our company in the fall of 2018, the New Haven Board of Education had recently cut the number of college counselors in our city by a third.